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How Keyword Density, Frequency, Prominence And Proximity Affect Search
Engine Rankings
The difference between keyword density, frequency, prominence and
proximity, and how they affect search engine rankings.
Keyword Density
Keyword density refers to the ratio (percentage) of keywords contained
within the total number of indexable words within a web page.
The preferred keyword density ratio varies from search engine to search
engine. In general, I recommend using a keyword density ratio in the range
of 2-8%.
You may like to use this real-time
keyword analysis tool to
help you optimize a web page's keyword density ratio.
Keyword Frequency
Keyword frequency refers to the number of times a keyword or keyword
phrase appears within a web page.
The theory is that the more times a keyword or keyword phrase appears
within a web page, the more relevance a search engine is likely to give the
page for a search with those keywords.
In general, I recommend that you ensure that the most important keyword
or keyword phrase is the most frequently use keywords in a web page.
But be careful not to abuse the system by repeating the same keyword or
keyword phrases over and over again.
Keyword Prominence
Keyword prominence refers to how prominent keywords are within a web
page.
The general recommendation is to place important keywords at, or near,
the start of a web page, sentence, TITLE or META tag.
Keyword Proximity
Keyword proximity refers to the closeness between two or more keywords.
In general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings
How Keyword Density Affects Rankings In Search Engine
Using the example above, if someone searched for "search engine
rankings," a web page containing the first sentence is more likely to rank
higher than the second.
The reason is because the keywords are placed closer together. This is
assuming that everything else is equal, of course.
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