Earth Skater Internet Marketing
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Finding Out What Keywords Your Customers Are Searching With
To get high search engine rankings, you must include the keywords that
your potential customers are search with, in your web pages.
Wordtracker is one tool that will help you find all keyword combinations
that bear any relation to your business or service. It does this by
providing analysis of actual searches conducted in metacrawler search
engines.
You may wonder why it's important that you need to know what keywords
your potential customers are searching with. Let me show you why with some
examples.
Here are the most popular searches for the different variations of the
search term, "keywords," according to Wordtracker:
| Search Term |
Searches |
| keywords |
273 |
| Keywords |
103 |
| key words |
68 |
Notice the different variations? The second keyword is capitalized. The
third keyword is split into two words.
Here are the most popular searches for the different variations of the
search term, "marketing strategies," according to Wordtracker:
| Search Term |
Searches |
| marketing strategies |
319 |
| marketing strategy |
280 |
| Marketing Strategy |
172 |
| Marketing Strategies |
22 |
Why Is It Important?
Well, if you wanted to target search engine users, you would want to
include all the different variations of the keyword you want to target. This
will help to persuade the search engines that your web page is relevant for
the different keyword searches.
Another reason is that some search engines, such as
Inktomi, still take case sensitivity
into consideration when ranking web pages.
Here's a table of Inktomi powered search sites that provide
case-sensitive search results.
Knowing exactly what your customers are searching for is very powerful.
I have used this strategy over the years to help me obtain thousands of
top 30 rankings for my web sites, and those of my clients.
If you need to improve your search engine rankings, I highly recommend
that you reconsider your keyword targeting strategies.
Call 877-627-2492 to discuss your marketing plan
today.
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