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Earth Skater Internet Marketing
Articles
27 Tips To Top Search Engine Rankings
- Increase your site's link popularity by increasing your internal and
incoming links.
- Internal links - Cross link all your sites and important pages
within each site. This will maximize the PageRank of all your pages
within each web site.
- Incoming links that you control - Create several small web sites
related to your main site. Each site should only consist of a few
pages. Then cross link them all together using the most important
keywords. Don't forget to include links back to the main site.
- Incoming links that you don't control:
- Ask sites that link to your competitors to link to your
site. To find out which sites are linking to your competitors,
visit a search engine and enter, "link:" followed by the
competitors' domain name.
For example:
link:www.yourcompetitor.com
- Exchange links with sites listed in the same category as
yours in the major web directories, such as the
Yahoo! Directory and the
Open Directory.
- Find sites that accept site submissions. Visit your favorite
search engine and search for:
"add url" "your keywords"
Also try searching for the actual submission page using its page
name.
For example:
addurl.html, addsite.html, addlink.html, etc.
- Include a TITLE tag as the first META tag, directly after the HEAD
tag.
For example:
<HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools Reviews</TITLE>
...
- Try to avoid stop words in your TITLE tag. Stop words (a,
an, and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) are
common words and characters ignored by some search engines to enhance
the speed and relevancy of their search results.
- Include a META DESCRIPTION tag, directly after the TITLE tag.
Include the most important keyword phrase for the web page as close to
the beginning of the description as possible.
For example:
<HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools Reviews</TITLE>
<META NAME="description" CONTENT="Mike's Marketing Tools is the
leading review site for the very best internet marketing tools for
web marketers and webmasters.">
...
- If you use a META REFRESH tag, make sure it is set to refresh after
30 seconds.
<META HTTP-EQUIV="refresh" CONTENT="30; URL=http://www.mikes-marketing-tools.com">
Some search engines consider pages that refreshes under 30 seconds as
spam. I recommend using a JavaScript redirect tag, if you require a
quicker page refresh.
For example:
Step 1 - Paste this code into the HEAD section of your HTML document.
Change the 3000 to whatever number you like. 1000 represents 1 (one)
second.
<SCRIPT LANGUAGE="JavaScript"><!--
function redirect () {setTimeout("change()",3000);}
function change () {window.location.href="http://www.mikes-marketing-tools.com";}
//--></SCRIPT>
Step 2 - Insert the onLoad event handler into your BODY tag, so that the
JavaScript code is executed when the page loads.
<BODY onLoad="redirect()">
- Remove all other meta tags (author, date, etc.), unless you're sure
they are absolutely necessary.
- Include a site map with links to all your pages. This will help
search engines find and index all your pages.
- Limit the number of links on a web page to 50.
- If you have more than 50 links, limit your links to your most
important pages.
- Include text on the page as some search engines, such as
AltaVista, have been known to kick out links only pages.
- Use one or more header tags in your main page body and include your
most important keyword phrase/s.
- Use large header tags, such as <H1>; and <H2>.
- Use Cascading Style Sheets (CSS) to alter the appearance of the
header tags to fit the look and feel of your site.
- Check the first couple of lines of the first paragraph to see if
it's appropriate to be used as a description of your page. Many search
engines utilize the first couple of sentences of the body text as the
search results description, instead of the contents of the META
DESCRIPTION tag.
- Try to achieve an overall keyword density of 1-2%.
- Try to achieve a minimum word count of 300 and a maximum of 750
words on each page.
- Register a domain name with the exact keyword phrase you wish to
target, using hyphens to separate the keywords.
For example, if the keyword phrase is "search engine rankings," then
register:
search-engine-rankings.com
If the domain you want is unavailable, either try a different extension,
such as .NET, .INFO, or .US, or add a keyword to the end (preferential)
or beginning of the domain.
- Name directories after your keyword phrases, using hyphens or
underscores to separate the keywords.
For example, if an important keyword phrases is, "search engine
rankings," name your directory:
www.yoursite.com/search-engine-rankings/ or...
www.yoursite.com/search_engine_rankings/
- Name web pages after your most important keyword phrase. Separate
the keywords using hyphens or underscores.
For example, if the keyword phrase is "search engine rankings," then
name the page:
search-engine-rankings.html or...
search_engine_rankings.html
- Name your graphic files after keyword phrases. Again, separate the
keywords using hyphens or underscores.
For example:
<IMG SRC="search-engines-rankings.gif">
- Include an ALT (alternative text) atrribute in image tags. Include
the most important keyword phrases.
For example:
<IMG SRC="search-engines-rankings.gif" ALT="search engine
rankings.">
- If you use an image map, include HTML links, as some search engines
do not follow image map links. Plus image maps do not offer search
engines any link text to index. So, try to avoid the use of image maps
as they do not help with your search engine optimization efforts.
- Use the longer or plural version of a keyword, where possible. Word
stemming is a concept used by some search engines to return search
results that include keywords that extend beyond what you searched for.
For example, a search with the keyword "engine" might return results
for, "engines," "engineers," and "engineering." If someone searches for
the longer version of a word and your page only uses the short version,
then your page will be excluded from the list of possible results.
- Sprinkle a few uncommon keywords and synonyms in your main body
text. Less popular keywords have less competition in the search engines.
So your web page is has a greater chance of being listed amongst the top
results.
- Do not repeat keywords or keyword phrases over and over again on a
web page, as this would be considered as spam by search engines.
- Keep your pages as close to the root domain as possible. Do not set
up more than 3 directory levels.
For example:
www.yoursite.com/index.html (1st level - excellent)
www.yoursite.com/html/index.html (2nd level - Good)
www.yoursite.com/html/marketing/index.html (3rd level - OK)
www.yoursite.com/html/marketing/search/index.html (Too many levels
down - search engines will find it difficult to find and index pages
this far down)
- If you have a persistent (on most or all of your pages) navigation
bar at the side of each page, your table is almost certainly set up in
such a way that it pushes your page's body text down the HTML document.
Search engines give prominence to keywords nearer the beginning of a
HTML document. So, design your HTML table so that the navigation bar is
placed after your main body text.
- Move Javascript code to a separate file, or the end of the HTML
document after your closing BODY or HTML tag. Yes, this technique
actually works!
Follow these instructions to move the JavaScript code to a separate file
and link to the file from the HTML document. Then place the following
code in between the HEAD section:
<HEAD>
<SCRIPT LANGUAGE="JavaScript" SRC="file-name.js"></SCRIPT>
</HEAD>
This procedure also reduces your file size, and therefore your download
time. In addition, it allows you to reuse the code on other pages by
simply link to the JavaScript file. Both of these techniques will move
your important body text nearer to the top of the HTML document.
- Although not always practical, you may like to try naming your
cascading style sheet tags after keywords.
For example:
.search {
color: #ff0000;
}
- Use Robots.txt files instead of Robots meta tags, as some search
engine robots do not recognize the tag.
- Do not use font size one (1) text as the default text size. Many
search engines consider tiny text to be spam. It's OK to use some font
size one text.
- Do not participate in link farms or link exchange programs. Search
engines consider link farms and link exchange programs as spam, as they
have only one purpose - to artificially inflate a site's link
popularity, by exchanging links with other participants.
Do not confuse link farms and link exchange programs with reciprocal
linking. Reciprocal linking is the exchange of links with individual
sites, and is certainly an accepted technique for improving your site's
link popularity.
Call 877-627-2492 to discuss your marketing plan
today.
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Author: Michael Wong is the editor of GoDefy.com - the world's first internet
marketing comparison shopping search engine and Mike's Marketing Tools. Michael
is also the author of the leading SEO book and numerous marketing tips. Visit
his web sites at http://www.goDefy.com & http://www.Mikes-Marketing-Tools.com
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