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Earth Skater Internet Marketing Articles

Please call Earth Skater at any time for assistance in choosing a marketing plan or getting your website started with Earth Skater. 
All content provided as a free resource to help you learn the fundamentals of Internet Marketing.

General eCommerce Articles

Merchant Processing - An article about the basics of a merchant account including payment gateway and shopping cart basic information.
Customer Driven CRM - Customer driven CRM means that organizations first understand the customer, then move inward to operations.
All About SSL Security Certificates
Simply stated, a web-certificate is a digital document that has unique codes to identify the holder of the certificate to the person accessing the site.

Online Marketing Frequently Asked Questions

Q: How Do I Get a High Ranking?

A: There are four main steps:

1 - Use the right content and keywords on your website.
2 - Get relevant inbound links to your website.
3 - Use the right keywords in the links that refer to your site.
4 - Create relevant content / articles on your website and add/update your content regularly

Q: What is Search Engine Optimization (SEO)?

A: Search Engine Optimization (SEO) is creating a website which is search engine-friendly. This means:

  • Using the right keywords in your webpage text copy.
  • Using the right keywords in your HTML code.
  • Structuring your website navigation properly.
  • Creating your website design properly.

Q: What is Link Popularity?

A: The more votes links a website has pointing to it, the more important it is, and the higher its ranking will be. Link popularity is all about how many links you have, and how you can get more.

Q: Are Some Links Better Than Others?

A: Yes! The ideal kind of links are those that:

  • Come from relevant sites (sites which use the same keywords);
  • Come from important sites (have a high ranking);
  • Include your keyword as part of the visible link text;
  • Include varying link text (not the same link text each time); and
  • Come from a page that links to few other sites.

Q: What is Keyword Analysis?

A: Keyword analysis involves a researching your business and the benefits you offer your customers.

Q: Search Engine and Directory Submission ?

A: We recommend submitting your website to the search engines when you first optimize the domain name to get indexed faster.  Submitting to directories (dmoz.org, business.com, etc) is also essential to increase your exposure.

Q: Should I submit my site to the search engines more than once?

A: No need. Although some of the search engines allow you to do this, there's really no need.

Q: What is PageRank and TrafficRank?

A: Click here for the details about the major search engines methods to rank your website.
 

Internet Marketing Glossary

The Concept of Website Popularity:
Popular websites show up first in search engine rankings.
When someone uses a search engine they are presented with a list of the most popular websites listed in order of their page rank or popularity.

What determines website popularity?
The most popular websites have 100's of other websites linking to them and they provide unique content to their visitors in the form of products or services information and related information.

Keyword research – Our dedicated team of Keyword experts will conduct extensive keyword research into choosing your target keywords for your website as well as additional web pages based on your package. This will help drive free direct marketing traffic to your web site from all of the major search engines.

On Page SEO (Search Engine Optimization) – Our team will makes sure that your home page (or index page) of your website is optimized for proper search engine placement. We will create New Unique content for your home page that is relevant to the keyword research and placement our team performs.

Article / Content Pages Creation – Our team will be committed to creating New keyword rich content pages for your website resulting in a broader match of keywords that the major search engines will use index your site. This will in turn, create more traffic to your site. Additional optimized pages will also show the major search engines a steady growth for your website and help you to become more relevant then the competition. This will lead to the overall goal of helping your site to become an authority in your market.

On Page SEO, Unique Content added to current page – This is the same as the service we perform on the home/index page only we will perform these steps on other web pages you have already created for your website. - Our team will edit your web pages making them optimized for proper search engine placement. We will create New Unique content for your already created web pages, that is relevant to the keyword research and placement our team performs.

Ad copy review and Re-write – “If you build it, they will come”. That can not be much further from the truth. Just because you have the best created web site known to man does not guarantee sales. Just because you have an onslaught of traffic coming to your site does not mean you will receive sales. If you get traffic but do not convert sales, your Ad copy is no good. Our team of experts will test your current add copy and improve upon it to insure the highest level of success. Research shows the average web site converts between 1 to 2% of the traffic they receive to sales. We strive to improve upon this number and help to deliver the sales you need. A 2% traffic to sales rate is good but we have the expertise to continue to improve sales copy and help this conversion rate consistently grow.

Community Exposure/Authority – we want your site to be the place to go and for others in your market view as “Par for the course”. With the ethical, proprietary tactics we employ, you will be on your way to becoming the authority site in your narrow market. This will lead to you getting closer and closer (over time) to become the authority in your broad market as well. Become a community leader in your market today!!!

Directory Submission – We will manually submit your website and each individual optimized page to the relevant directories in your market as well as the major authority directories on the internet. This is a crucial step and must be done correct to avoid your site from being banned from the major search engines on the internet. Do not confuse Search Engines with directories. These are two separate things and our experts will submit to both.

Increased traffic – With the Steps performed to this point you will start to see an increase in traffic (depending on when the major search engines index your new content) due to the efforts of our team. As we continue the next steps, the increase in web traffic will remain steady; building toward a much larger number of unique visitors to your website.

Name Brand Recognition – We have already started to brand your name on the internet by the steps performed to this point. We will now begin to move faster in those efforts and perform more aggressive tactics that will lead to your site being branded. Statistics show that consumers/clients are more comfortable purchasing, and/or dealing, with known companies. We will give you the advantage over your competition to be the recognized name in your market.

Link Building (Inbound links) – This is a very crucial part in order for our system to work. Have you ever heard of Link popularity? Have you ever heard of page rank? Well look at it this way, for every keyword rich anchor text link on the internet that points to your site, you receive a vote. The more votes that you have for any given keyword the higher your site will rank in the search engines for the keyword. The higher you rank and more votes you receive, the higher in the search engine results you will appear. The higher you appear in the Search results, the more traffic you receive. Get the picture? We will get you ranked and build popularity for all the keywords our team of experts have identified and optimized your web pages for.

Increased Natural Search listings – See Above. Long Story short; All the major search engines will begin to show you some love and bring you FREE TRAFFIC from the FREE SEARCH!!!!

Unique Off page Content created and submitted – This is the holly grail that makes this process work like a fine oiled machine. We will create relevant, new, unique content about your website that is keyword rich for the same keywords we have optimized your site for. This new content will be published on other websites that are relevant to your content. Publishing these pages through out the internet is just the first part. This published content will explain your website, product, and service as well as carry a keyword rich, anchor text – back link to your website. Got Votes? Got Traffic? Well, it will increase now. Most companies charge anywhere from $75 to $125 per optimized page they create and post on these very same sites we work with. We deliver this to our clients at a much lower price as we believe all these steps are necessary to grow your business.

Press Release – We will create a press release regarding your existing product, service, or the release of a new product/service. This press release will be fully optimized and keyword rich to match your web sites optimization. Once created, we will leverage our Press release department to release the copy to the major news, information sites, and directories through out the internet. Sites such as Yahoo News will now report the release of your product or service resulting in more traffic, more votes, more links, and ultimately more sales. The best part is these new link will be indexed by the Search engines as well.

Full Site Analytics – This report will provide details as to what we have done. You will see the increase of links to your site, the increased number of indexed pages, increase in web traffic, and much more. Obviously sales will also be a good indicator to the success of the program. Please realize that our company is not in anyway affiliated with the major search engines and therefore can not guarantee the frequency as to when the index pages on the internet. We will also set up one on one consultation explaining the report to you each and every month.

Pay Per Click setup and Maintenance – Do you need traffic this second? Do you need Pay per click traffic? We will set up and maintain your pay per click accounts in order to ensure the highest level of results possible. We will generate direct market traffic to your web site instantly. Please inquire about pricing from one of our Pay Per Click Experts.

E-Commerce Solution – This is a very critical part as well. We have the best custom ecommerce shopping cart in the industry, according to our clients. Our shopping cart product pages are easily indexed by all the major search engines and will lead to more sales. Our hosting is second to none and is delivered with highest level of customer, as well as technical support.

 


Call 877-627-2492 to discuss your marketing plan today.
 


 		  

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